Search engine optimisation is an essential digital marketing strategy for almost every business or online platform that needs new, interested traffic. Growing your traffic can be difficult and time-consuming, which is where search engine optimisation and, in particular, a local SEO provider, comes in.
Our team of local SEO experts in Wigan will help you to target potential customers that are searching for products or services that you offer in your local area. We will work with you to create a bespoke SEO strategy that is tailored to your business goals
What Is SEO?
Search engine optimisation, or SEO for short, is a digital marketing strategy that helps to improve the visibility and organic search results of your website or online platform.
SEO involves optimising your website’s content, structure and on-page elements like titles, metatags and anchor text, as well as developing off-page SEO tactics like link building and social media engagement.
SEO is a long-term digital marketing strategy that, when executed correctly, can result in sustained organic growth for your business.
Why Is SEO Important?
Organic traffic from search engines is one of the most valuable sources of traffic for businesses and online platforms. Search engine users are typically further down the buyer’s journey than users from other sources, which means that they are more likely to be interested in your products or services.
Furthermore, organic traffic is free – you don’t have to pay for it like you do with paid advertising. This makes it an extremely effective digital marketing strategy, especially for small businesses and startups that have limited budgets.
Finally, SEO can help to build brand awareness and credibility for your business. As your website or online platform begins to rank higher in search results, more people will see it and become familiar with your brand. This increased exposure can lead to improved brand recognition and trustworthiness, which is essential for long-term sustainability, ROI and other essential metrics.
Who Can Benefit From SEO?
Almost every business or online platform can benefit from SEO. It is especially beneficial for businesses that are looking to increase their organic traffic and grow their brand awareness.
SEO can be used to achieve a variety of different business goals, such as increasing sales, generating leads, or improving customer engagement. Additionally, SEO can be customised to target different types of users, depending on their location, interests, or other factors.
How Can I Implement SEO?
There are a number of different ways to implement SEO for your business or online platform. The most common and effective method is to hire an experienced SEO agency or consultant who can create a customised strategy for your business.
Alternatively, you can try to do it yourself, although this is generally not recommended unless you have previous experience with SEO or digital marketing. This is because SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest trends and best practices.
If you decide to go down the DIY route, there are a few resources that can help you, such as Moz’s Beginner’s Guide to SEO and Google’s Search Engine Optimization Starter Guide.
What’s the Difference Between An SEO Agency & An SEO Freelancer?
There are a few key differences between an SEO agency and an SEO freelancer. Firstly, an SEO agency will generally have a team of experts who can offer different perspectives and skillsets, whereas a freelancer will typically work alone – however, that’s is a serious oversimplification. For example, I work in tandem with a group of other, more specialist freelancers, who can assist with any complicated web design, or aspects of digital marketing which I may not be the most proficient at.
No one freelancer is the best at every aspect of their industry, and good connections, with people you can trust, is an invaluable asset in the modern digital marketing world.
While an SEO agency will usually have more resources at their disposal, a freelancer will often deliver a more dedicated service, with fewer intermediaries between yourself and the persona actually implementing the work.
I’d never say not to hire a good SEO agency, but if you need a reliable, affordable alternative, then SEO freelancers and consultants are a great way forward.
Should I Always Choose A Local SEO Provider?
The short answer to this question is – no, you don’t have to always choose a local SEO provider. While there are some great advantages to working with a local company or individual – such as being able to meet in person and build a more personal relationship – it’s not essential.
In today’s digital age, it’s easier than ever to work with someone remotely, and there are many ways to stay in touch and collaborate effectively, even if you’re not in the same location.
That being said, there may be some instances where it makes more sense to work with a local SEO provider. For example, if you’re targeting a specific geographical area, or if you need someone who can come to your premises and carry out on-site work, training or consultancy.
Ultimately, the decision of whether or not to choose a local SEO provider should come down to what’s best for your business – there’s no hard and fast rule.